b'DIRECT MAIL+Y O U C O N T R O L I N - H O M E D A T E STHE PROGRAMS COMPETITION INTRUSIONGRAND OPENINGSSTORE SPLITS OMEGA WATCH CHALLENGEFOOTBALL PARTY SEASONNEW PRODUCTS RE-LOCATIONPUSH WEEKSPJS COMPETION CRUSHER CASE STUDYSMART MAIL SOCIAL MEDIA REELCURRENT CUSTOMERSCUSTOMER APPRECIATION Mili A Bhuyan 3471_Competition Intru_Customer-6x12.indd 1 SPECIAL 7/16/2025 10:34:16 AM +2020%%OoffffYOUR ENTIRE ONLINE ORDER Scan To Order!ORDER ONLINE ONLY. CARRYOUT ONLY. ONLINE CODE 1126.NON-CUSTOMERSCUSTOMER APPRECIATION SPECIAL$4$49999MEDIUM 1-TOPPING PIZZA Scan To Order!MUST ORDER ONLINE. CARRYOUT ONLY. ONLINE CODE 6545.Mili A Bhuyan 3471_Competition Intru_Non Customer-6x12.indd 1 7/16/2025 10:55:11 AMRESULTS - SALES INCREASE FROM $69,950 (WK JAN 26) TO $80,880 (WK JULY 5TH)PPJ TWO MILE - 6 DROP RESULTS SOCIAL MEDIAREACH 132,638 19.5% 555 9.6% $ 9,167 4.8% IMPRESSIONS 158,078OVERALL RESPONSENEW / REJUVENATED RESPONSE RATE FROMINCREASE INLINK CLICKS 692FROM 8,475PC MAILEDCUSTOMERS NEW / REJUVENATEDSMART MAIL ROI MARKET PENETRATION ENGAGEMENT 9,919CUSTOMERS PURCHASES 3,131ROI IS CALCULATED BY TAKING ROYALTY SALES $51,685.71 X 25% CONVERSION VALUE $76,785.13 CONTRIBUTION MARGIN - $3,754.425 (COST OF MAIL) = ROI $9,167.0025'