b'DYNAMIC DIRECT MAILINTRODUCING OUR NEWREPORTSEach stores report includes: 4 wk avg of New / Late / Lapsed and avg cost of the program Market Penetration by Carrier Routes with over 2% market share Map with each Carrier Route colored Demographic detail by Carrier Route displaying Household Incomeand Values, Apt counts, % of Hispanic, etcThe formula we base our ROI on is:Net Sales x 25% Contribution MarginCost of Mailing = PROFITThe average store mails approximately 200 New, Late, Lapsed Postcards per weekSCAN FOR QUICK VIDEOOF DYNAMIC AND ROI REPORTING DETAILS.The snapshot this new Dynamic Report offers is the best marketing tool out there! Creating my company wide marketing plan is easier with the numbers and maps all in one place for each store. I highly recommend using these FREE reports when developing your marketing strategy! Kudos BBI! -Greg Degrandis, Dominos Franchisee, 23 Stores [email protected]'