What purpose does your business website serve if you're not getting impressions or exposure from it? Now more than ever, mobile devices and platforms are pushing technologies that allow easy discovery of your business - if Search Engine Optimization and Search Engine Marketing are utilized appropriately. It's time for a game plan.
The phrase "If you build it, they will come" does not apply to online marketing. Having a stunning website with thorough design and an intricate backend doesn't mean your customers will be able to find you through an online search medium or that you will automatically get traffic.
Being ranked by major Search Engines requires a marketing approach that follows a constantly changing SEO standard. BBI Marketing has the evolving knowledge and understanding to accomplush this potentially daunting task.
BBI Marketing measures and optimizes all aspects of your website to ensure you're in the best position to be discovered in Google, Bing, and other major search engines.
Measure your current Search Engine rankings, keyword traffic, and on-site issues that may affect your organic rankings.
Generate content, write meta data, and optimize images and other assets that make your website valuable for searching.
Implement proven strategies to obtain high-quality inbound links, removing ones that may be hurting your websites credibility.
Assess issues with site speed, and general accessibility to ensure that Search Engines can properly crawl your site.
Search Engine Marketing (SEM) increases the visibility of your company and website by placing ads on seach engine pages, social media, and subject dominant websites.
A well designed paid advertising campaign can deliver results immediately. SEM strategies give you ultimate control, allowing you to target potential customers by interest, income level, search phrases, zip codes, time of day and more.
It's a little known fact that search engine marketing allows you to engage your ideal audience with one of the lowest cost-per-sale ratios available on any marketing medium. The objective is to utilize the ability appropriately.
BBI Marketing develops customized, stategic campaigns to engage new customers and increase leads. Our team of marketing experts is ready to build a plan to maximize response and evolve your search engine marketing program to reach your target audience.