Social Media Marketing & Management

Your brand or franchise system is linked together and effectively create a shared library. This collective power of ad creation combined with analytics of how each ad is performing allows an operator in NY to repost a high performing ad from an operator from CA instantly with location specific details. Like a “Best Practice” social media sharing hub.

The goal is to increase collaboration and inspire each other!

Leveraging current data and modeling techniques, we can target individuals based on demographics or specific models to reach only customer profiles you desire. These demographics or models can target customers that are most likely to buy, increasing conversion rates and reducing marketing cost.

If available, we can also leverage your current customer database to target existing customers. We can even drill down this data to reach segmenets that you want - get creative!

When your brand’s HQ or Corporate page submits a Facebook post, our program grabs this post, “stamps” it with your location specific-Location Signature and posts it as original content.

This keeps your page active whether you’re doing anything or not. We can turn this feature on or off at your preference.

Posts can be scheduled in the future. All prior posts are saved in a calendar that can be reused in the future by everyone. This allows for scheduled post for upcoming holidays, events, planned national promotions, or local festivals for your location.

We will work directly with you, your social media team, and your managers to create high engaging content and run marketing campaigns targeted to just the users in your area. Working with your Ad Budget, we can target ads to your geographic location within Twitter, Facebook, Instagram, YouTube, and Google.

We can also run ads to compliment any and all direct mail campaigns we are executing. Get stats on how many times your posts are being viewed and how often people are acting on the post (like, share, comment, etc).

Social media is also an excellent platform for recruiting and hiring. We can set up a job posting for each location with alerts going to the location’s manager or franchise hiring manager. Let us set up your job postings and see the application come in directly from Facebook messenger.

Give your location managers or operators the ability to create content for their store, but control what’s posted using the pre-screen function. Employ your trusted Supervisors (or BBI) to green-light it before publishing. Once its approved, it will appear on your page.

We reply to all Google reviews on behalf of the owner, representing your brand with tact. We link every Manager and Operator to their location’s Google Business listing - they'll receive email notifications the INSTANT a Google Review is submitted about your store.

This allows a quick response to customers with a poor review and many change their star ratings after follow up from the location. Google star ratings are becoming a factor in consumer’s decision to use your business.

The power and advantage of Google is the constant user created content allowing local information to be constantly updated. With the advent of user generated content to your location’s Google-My-Business listing, brand damaging photos and videos are present. In BBI’s initial review, we will remove any brand damaging photos and videos then upload high-quality local photos and videos to compliment your brands and location’s image.

After the initial review, BBI will monitor your page to keep it looking professional as well as your managers and operators can be emailed when someone uploads a picture to their listing. The average Google listing is viewed over 800 times a day and we want your brand to have the best image available for customers and new candidates for jobs.