As a team member of Domino’s since 2000 and the Vice President of Marketing for the last four years, I’ve always tried to achieve the highest ROI with my marketing budget. Marketing techniques are changing with advances in technology and BBI Marketing is helping us do just that.
During October 2018, our 47 facebook pages averaged over 300 views per day per store. BBI Marketing knew the importance of promoting “place Halloween orders in advance” through social media, which resulted in our 47 store’s averaging over $600 in timed orders before we opened on Halloween.
Many stores had record days with some starting their days with over $5,000 in timed orders and these stores only average $20,000 in AWUS. The Friday before Halloween was an all-time record day for our company and the only difference this year compared to last was the 47 social media campaigns.